Built in Appalachia. Made for the racing community.
We help grassroots racers become stronger brands and help businesses build meaningful connections with the people who make racing matter.
PEOPLE | PASSION | PROGRESS
One community. Two clear ways forward.
Whether you race or run a business, AMG helps turn shared passion into real progress.
For Racers & Teams
Race results are only part of your story. We help you shape your identity, grow your audience, develop sponsor relationships, and deliver on partnerships.
For Businesses & Sponsors
Connect your brand with loyal fans through authentic racer partnerships, community activations, and campaigns built around your business goals.
Strategic support. Racing-first perspective.
AMG connects the right businesses with the right racers, coordinates marketing campaigns, and helps ensure partnership commitments are delivered. Not just logos on cars: shared goals, strong stories, and value people can see.
01
Positioning, storytelling, and content that help a racer stand out beyond the results.
02
Research, outreach, and relationship support to bring the right racers and businesses together.
03
Promotional plans and activations that make partnerships visible to fans and customers.
04
Audience insights and campaign reporting to help partners understand progress and plan what comes next.
For business partners, campaign goals and deliverables can be defined up front, then reviewed through promotional activity, audience insights, and reporting. We focus on useful signals and clear follow-through, not unsupported promises.
The racers are the reason
Meet all 12 Founding Racers helping build AMG. Every racer brings a different road to the track, and every story deserves to be seen.
AMG Founding Racer#13 · 270 Micro Sprints · Mecca, Ohio
A young racer building her skills, finding her voice, and showing other girls they belong in racing.
AMG Founding Racer#13R · Dirt Kart / Super Stock · Lafayette, Tennessee
A third-generation racer whose family makes racing a shared effort, season after season.
AMG Founding Racer#15 · INEX Legends · Mt. Hope, West Virginia
A hardworking racer who found his way into the sport and values the people who support the journey.
AMG Founding Racer#75X · Dirt Super / Limited Late Model · Odenville, Alabama
A family-built racing program with a story worth sharing with future partners.
AMG Founding Racer#T3X · Super Late Model · Parkersburg, West Virginia
A new chapter behind the wheel, backed by family, fans, and a community eager to see him race.
AMG Founding Racer#10B · Pro / Crate Late Model · Cincinnati, Ohio
A hands-on racer whose family lifestyle and years around cars shape his path in the sport.
AMG Founding Racer#43 · Late Model / Midget / Micro / TQ Midget · North Vernon, Indiana
A multi-discipline racer with racing in his family and a goal of competing professionally.
AMG Founding Racer#Z1 · Pro Late Model · Fairfield, Ohio
A racer who keeps showing up through challenges and values the family-like racing community.
AMG Founding Racer#11J · Econo Mod · Streetsboro, Ohio
A young racer focused on improving each race and representing his partners with pride.
AMG Founding Racer#16L · Crown Vic / Open-Wheel Modified · Elizabethtown, Kentucky
Building Lile Motorsports into a brand while honoring the family connections that brought him to racing.
AMG Founding Racer#97P · Late Model · Williamsburg, Kentucky
A racer creating his own opportunity and building relationships grounded in hard work and respect.
AMG Founding Racer#71T · Crate Late Model · Waynesboro, Virginia
A family racing tradition carried forward with a clean, professional one-car team and a welcoming community spirit.
Featured teams & drivers
All 12 Founding Racers are represented here, with their stories and teams at the heart of AMG.
AMG Network
A growing community resource built to bring racers, teams, businesses, tracks, and fans closer together.
Join the AMG community01
Discover the people and organizations in the grassroots racing community.
02
A community-minded place to keep up with race schedules and events.
03
Practical guidance for racer brands, sponsorship, and partnerships.
04
Celebrate the people, teams, and moments that make the sport.
Coming to the AMG ecosystem
An upcoming home for racer merchandise, team apparel, track gear, decals, and racing-related products, all connected to the people behind them.
Marketplace development is underway. No products are available for purchase yet.
01 / Racer shops
Personal merchandise and gear from the drivers fans cheer for.
02 / Team shops
Apparel and racing goods that put the whole team on display.
03 / Track shops
Track merchandise and local racing favorites from race night.
More than race night
AMG is built for the racers, families, fans, teams, tracks, and local businesses who keep grassroots motorsports moving. Our Appalachian roots keep us close to the community we serve.
PEOPLE | PASSION | PROGRESS
Racers are more than results. Sponsors are more than funding. The best partnerships create value for everyone involved.
Your next connection starts here
Racers, build your brand with AMG. Businesses, let’s talk about a partnership that gives your brand a real place in racing.